In the ever-evolving battlefield of the digital landscape, Drishti India Infotech emerged as a steadfast ally for businesses, particularly smaller ones, seeking to carve out a formidable online presence. Armed with modern project management tools, they navigated the challenges of delivering projects on time and maintaining quality—attributes as vital as a well-timed strategy in combat.
When the COVID-19 pandemic struck, many businesses found themselves retreating, slashing marketing budgets in a time of uncertainty. Yet, Drishti stood resilient, viewing this as an opportunity to forge deeper partnerships. They became unwavering champions of their clients’ success, embodying a philosophy that guided every action and decision.
In this collaborative theatre, clients were not mere spectators; they were integral members of the strategy team. By involving them at every stage, Drishti could swiftly adapt and pivot, making real-time adjustments based on valuable feedback. Their leadership fostered a culture of autonomy, empowering team members to take ownership of their projects, like generals leading their troops, all while providing the support and guidance necessary to achieve victory.
Through commitment, collaboration, and an unyielding spirit, Drishti proved that in the battle for online presence, they would not just survive—they would thrive, ensuring their clients emerged victorious in the digital arena.
We at Lucknow Review got the opportunity to interview the Founder and CEO, Shohit Singh, at Drishti to know more about its working. Below are the highlights of the interview:
Could you take us back to the beginning of your journey? What motivated you to step into this dynamic ecosystem?
Our journey began with a deep passion for helping businesses make the most of the digital world. We saw an opportunity — many companies, particularly smaller ones, were struggling to create a strong online presence. As the world became more interconnected, this gap in the market motivated us to step in. We wanted to provide high-quality yet affordable digital solutions that would empower businesses to grow. The dynamic nature of the IT and digital marketing industry, along with our love for creativity and innovation, made this a perfect fit for us.
Your company has emerged as one of Agra’s best IT services and digital marketing companies. Could you share the guiding philosophy that has propelled your organization’s success?
Our success is built on three core principles: innovation, client-centricity, and quality. From the very beginning, we’ve focused on delivering tailored solutions that reflect each client’s unique needs and goals. We see ourselves as partners in their success, and that philosophy drives everything we do. By prioritizing long-term relationships, transparency, and quality in our work, we’ve been able to build a strong foundation of trust and loyalty with our clients.
The IT and digital marketing landscape is continually evolving. Please brief our audience about your firm’s USPs and how you stand unique in your industry.
At Drishti India Infotech, our key USPs are:
- 1. Personalized Solutions: We don’t believe in one-size-fits-all services. Each client’s business is unique, and so are the solutions we provide, tailored specifically to meet their business objectives.
- Affordability with Quality: We offer high-quality services at competitive prices, making digital growth accessible even for small businesses.
- Comprehensive Services: From web design and development to digital marketing and IT solutions, we provide a one-stop shop for all our clients’ needs.
- Client-Centric Approach: We pride ourselves on working closely with our clients, fostering long-term relationships that are built on trust and mutual success.
These aspects differentiate us in a crowded marketplace and enable us to deliver exceptional value to our clients.
Your leadership style is often recognized as a driving force behind your firm’s achievements. Could you explain your approach to leadership and team building?
Great leadership is all about empowerment and trust. I give my team the autonomy to take ownership of their projects while offering guidance and support whenever needed. Collaboration is a core value in our company, where open communication and the free flow of ideas are encouraged. This has allowed us to build a highly motivated, creative, and innovative team. Additionally, we prioritize continuous learning and development, ensuring that our team stays updated with the latest trends and technologies.
The world of IT and digital marketing revolves around innovation, disruptions, and enhancing the end-user experience. How does your company strike a balance between operational efficiency and customer satisfaction?
We strike this balance by focusing on clear communication and agile processes. By using modern project management tools, we ensure that we deliver projects on time without compromising on quality. At the same time, we involve our clients at every stage of the process, allowing us to make quick adjustments based on their feedback. This ensures that our solutions are aligned with their expectations and deliver the desired results, all while maintaining operational efficiency.
Digitalization and technological advancements are crucial aspects of the modern business ecosystem. How does your company integrate these principles into its core functioning and contribute to a technovative future?
We are committed to staying at the forefront of technological advancements. We continually invest in the latest tools and technologies, from digital marketing automation to AI-driven data analytics, to enhance our offerings and internal processes. These technologies help us improve efficiency and deliver results that are not only faster but also more effective. Our goal is to ensure that both our internal operations and our client solutions are future-ready, positioning us as leaders in the ever-evolving digital landscape.
The workforce is the cornerstone of any successful organization. How does your company foster a culture of growth, skill development, and empowerment among its employees?
At Drishti, investing in our employees is essential for long-term success. We offer continuous learning opportunities, from certifications and workshops to internal training sessions. This keeps our team up to date with the latest industry trends and skills. Beyond skill development, we foster an environment of open communication where team members feel valued and empowered to contribute ideas. By giving them the tools and space to grow, we ensure that our team is always motivated and ready to tackle new challenges.
Your firm has likely faced its share of challenges. Could you share an instance where your team’s resilience and ingenuity triumphed over adversity?
One of the most significant challenges we faced was during the early stages of the COVID-19 pandemic, when many businesses were cutting down on marketing budgets. Instead of scaling down, we saw this as an opportunity to innovate. We offered flexible payment plans and designed cost-effective solutions for businesses that were transitioning online for the first time. Our team’s resilience, quick thinking, and customer-first approach allowed us to not only support our clients through a difficult period but also to grow as a company during a time of global uncertainty.
What advice would you give to budding entrepreneurs who aspire to venture into the IT and digital marketing space?
My advice would be to focus on learning, stay adaptable, and always prioritize the client’s needs. The IT and digital marketing landscape is constantly evolving, so being adaptable and staying on top of industry trends is essential. Build a strong, motivated team that shares your vision and always focuses on long-term relationships rather than short-term wins. Above all, don’t be afraid to fail — failure is part of the learning process, and each setback provides a valuable lesson for the future.
Looking to the future, what is your vision for your firm? How do you aspire to continue making a significant impact on India’s IT and digital marketing landscape?
Our vision is to expand our reach across India and beyond, helping businesses of all sizes leverage digital transformation to grow and compete on a global stage. We aim to continue innovating and embracing new technologies, particularly in areas like automation, AI, and data analytics. In addition to growth, we’re focused on sustainability and ethical marketing practices, ensuring that our work has a positive impact on both our clients and society as a whole. Ultimately, we aspire to be at the forefront of India’s digital revolution, contributing to the nation’s growing presence in the global IT and digital marketing landscape.
